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Bullshit & Ignorance

The Future is Medieval

So the Kaiser Chiefs new album, The Future is Medieval, has been released in an odd way. If you visit their website, http://www.kaiserchiefs.com, you can create your own album. They have a little web based application that lets you select 10 of 20 tracks, then using some supplied artwork you can create an album cover to go with it. The images you get to work with are, as far as I can tell, linked to which tracks you select. Once you’ve created your album, you can buy it for £7.50 and download it. All the albums that are made can also be downloaded by other people, and for each one of yours that gets downloaded, you get paid £1.

It’s a neat concept, it’s kinda fun and I suspect it won’t be the last time we see this kind of initiative from bands.

I played with it for a while, didn’t actually buy the album though. The available tracks were a bit on the bland side for my tastes. A shame, because I quite like some of their earlier stuff.

Comments (0) | Entertainment,Music — King[Fu] @ 07:06 on June 7, 2011

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